Ken Block and Hot Wheels Hook Up With Line of Toy Cars

Written by Global RallyCross Management. Posted in Features, News, Series News

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Published on November 22, 2011 with No Comments

NEW YORK, N.Y., 21 November – Ken Block and the Monster World Rally Team are pleased to announce Block’s latest collaborative partnership: teaming up with industry-leading toy car manufacturer Hot Wheels for his own line of toy cars, just in time for the 2011 holiday season.

“This is a dream come true, I never actually thought I’d have my own line of Hot Wheels cars,” said Block. “I’ve been a huge fan of Hot Wheels for years, when I was a kid they were all I played with. I’d collect them, I’d jump them over things, I’d send them flying off of stuff, I’d race them around on the floor. I loved my Hot Wheels die-casts. So to be where I am now with my driving career and this new collaboration with Hot Wheels not just for my own1:64 cars, but also for two different remote control versions? It’s amazing, I’m beyond stoked.”

Available at retailers like Toys”R”Us, Wal-Mart, Target, Kmart and Pep Boys, the Ken Block lineup consists of three individual products. The first is the 1:64 scale die-cast ’11 Ken Block Ford Fiesta Hot Wheels car. Available in both black and white liveries, this toy has been the gold standard of toy cars since Block himself was a child and is priced at the $1 price point. The second piece in the lineup is the Hot Wheels RC Nitro Speeders Ken Block Fiesta, a small, self-containing RC car and controller combination that lets you take Gymkhana FOUR-style antics with you, wherever you go, as well as the ability to go from 0-600 mph in scale speed in just 1-second. Priced at just under $26, it promises to be one of the hottest presents this holiday season. Finally, the last piece in the lineup is the 1:16 scale Hot Wheels RC Ken Block RC Stunt Car, a fully functional remote controlled car that allows users to pretend they’re Block himself in one of his highly-viewed Gymkhana videos thanks to two different drift modes that allow the user to pull both wide and tight drifts with a simple one-touch control unit. Featuring a scale speed of 0-80 mph in less than 2 seconds, it transforms any area you’ll drive it into an instant Gymkhana playground and is priced at just under $45.

“Working with Hot Wheels on this project has been amazing,” said Block. “They did a great job with producing toy cars that not only look great, but are a lot of fun to play with. I’m looking forward to working with them further in 2012 as we continue to develop even more projects to collaborate on, including some hush-hush project vehicles that I’ve got in the works.”

The Ken Block Hot Wheels lineup of cars are currently available at Toys”R”Us, Wal-Mart, Target, Kmart and Pep Boys. For more information, as well as to purchase on line, go HERE

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