Ken Block, Hoonigan Racing Division Unveil 2013 Livery

Written by Chris Leone. Posted in Features, News, Series News

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Published on January 23, 2013 with No Comments

PARK CITY, UTAH (Jan. 23, 2013) – The launch of Ken Block’s Hoonigan Racing Division continued today as Block revealed his new livery and schedule for the 2013 racing season.

For the first time, Block’s paint scheme is dominated by electric blue, a color he first unveiled when he opened the HRD headquarters yesterday. Monster Energy and DC Shoes, a company that Block helped establish, remain his primary sponsors. The Ford Fiesta HFHV remains Block’s car of choice for the 2013 season.

“I’m stoked on how this livery and overall team aesthetic has turned out this year,” Block said in a release. “With the name change to Hoonigan Racing Division, we wanted to take the look in a slightly different direction, one that has been inspired by my love of 80s and early 90s skateboarding graphics, as well as Miami Vice-era offshore powerboats and a dash of hair metal and old school hip hop mixed in for good measure.

“Much like we did in our years as MWRT, we’re continuing to try and lead and innovate in the motorsports marketing arena with this livery.”

Block will return to the Global Rallycross Championship this year, his second in the series. Last year, he finished fifth in the standings, with a best finish of second at X Games and five main event appearances in six rounds. He also earned three heat wins in the final two races of the season.

“With a season’s worth of experience now under my belt, and a car that has now had a year of rallycross development, I’m feeling really confident about entering the 2013 GRC season and going after the title,” Block continued. “I think I’ve got the experience and the car to get it done this year.”

Once again, Block will have a diversified schedule beyond his GRC commitments, competing in various North American and international stage rally events. He’ll also appear in the second edition of Ford’s Octane Academy and promises a “very different approach” to this year’s Gymkhana project.

Image via Hoonigan Racing Division

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