Global Rallycross to Introduce Red Bull as Title Sponsor
LAS VEGAS, Nov. 5, 2013 – Global Rallycross is pleased to announce today a multi-year agreement with Red Bull as the series’ title sponsor and official energy drink. The partnership will mark the first primary sponsorship for Global Rallycross since its inception in 2011.
“We see the team at Red Bull not just as our sponsor, but truly as our partner in helping us to build Global Rallycross into the premier motorsports platform,” says Colin Dyne, CEO of Global Rallycross. “Their legacy of growing brands in the motorsports arena, from Formula One to motocross and beyond, makes them the perfect partner to take Global Rallycross to the next level.”
The 2014 series calendar, consisting of 10 – 11 races, will be announced in late November. Fans can still expect the fastest and most exciting racing in all of motorsports, but with Red Bull’s added marketing and event expertise, they can look forward to an even higher-octane entertainment experience.
Global Rallycross combines the best aspects of circuit racing, off-road racing and rally competition to deliver intense action in a variety of fan-friendly environments. Keep up with all the latest happenings in Global Rallycross by visiting the series website at http://www.global-rallycross.com; liking the GRC Facebook page at http://www.facebook.com/globalrallycross; by subscribing to the GRC YouTube channel athttp://www.youtube.com/globalrallycross; and by following on Twitter and Instagram at @globalrallyx.